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CAPE HERB & SPICE COMPANY

A 2,000% increase

in company value

within 10 years

Design identity positions local FMCG commodity 

as global boutique brand. 


In 1997, an innovation gap in the global condiment category

provided the opportunity to create a global boutique brand.

Iconic corporate identity and packaging design

provided a unique in-store customer and brand experience.

EFFECTIVE SCENARIO PLANNING
 CAN PROVIDE COMPANIES
WITH A 2O~YEAR HEAD
START ON COMPETITORS

The trend for transparency in homewares, led to the

development of the world's first

transparent spice grinder mechanism. 

The material became a brand signature, 

added value to the customer~experience 

and provided a springboard for the creation of a brand empire.

“ A LOGO IS JUST THE START
OF A BRAND JOURNEY~
THE FOCAL POINT FROM WHICH
BRAND TRUTHS AND STORIES
CAN RADIATE OUT INTO THE WORLD”

 

Terry leVin

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STEP BY STEP

How to UNLOCK
the hidden equity
of YOUR COMPANY

 

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