CAPE HERB & SPICE COMPANY
A 2,000% increase
in company value
within 10 years
Design identity positions local FMCG commodity
as global boutique brand.
In 1997, an innovation gap in the global condiment category
provided the opportunity to create a global boutique brand.
Iconic corporate identity and packaging design
provided a unique in-store customer and brand experience.
EFFECTIVE SCENARIO PLANNING
CAN PROVIDE COMPANIES
WITH A 2O~YEAR HEAD
START ON COMPETITORS
The trend for transparency in homewares, led to the
development of the world's first
transparent spice grinder mechanism.
The material became a brand signature,
added value to the customer~experience
and provided a springboard for the creation of a brand empire.
“ A LOGO IS JUST THE START
OF A BRAND JOURNEY~
THE FOCAL POINT FROM WHICH
BRAND TRUTHS AND STORIES
CAN RADIATE OUT INTO THE WORLD”
Terry leVin
1/3
STEP BY STEP