WHEN TO REPOSITION
An ideal opportunity to do brand (re)positioning
is when one or more touch points such as
a website or a logo need refreshing.
When you need your company identity
to communicate market leadership.
When you want to attract prospects,
investment or sales
UNLOCK THE HIDDEN EQUITY
OF YOUR COMPANY
Brand collateral and brand environments That do not communicate
best~in~class are operating at sub~optimum potential.
Turn the goodwill and reputation of your organisation into value.
Ensure service organisations become legacy brands.
The TURNAROUND guys
Contact us for brand turnaround advice, brand heritage inventory, corporate identity refreshes or how your company, service or brand can work harder for you!
6 STEPS TO INCREASED COMPANY VALUE
1. THE FORENSIC INVENTORY
Assessment of the full scope of your company, products,
services & brand assets
2. THE VANTAGE
Assessment of competitors, local and global factors
and trends impacting the category
3. THE HERITAGE
Report on how to maximise existing brand equity, goodwill and reputation
and how to incorporate into required new strategic direction
4. THE ARCHITECTURE
The grand brand plan of action
5. THE LEGACY
Phased implementation of strategic identity refreshes, additions and refinements
to have an immediate effect on company objectives identified in the above 4 steps
6. THE SYSTEMS
Implementation of touch points, tone, digital communications,
advertising, branded material, web or ecommerce sites etc