

EDUFUNDI

Positioning to achieve
top class results for SA learners
​
Positioning by refreshing and migrating
a corporate identity, website and visual language
to convey excellence and pride to donors and educational stakeholders at every touchpoint.
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Any excellent organisation should ensure their
identity matches their credibility claims and experience.
Even more so in a cluttered and competitive sector such as NGOs.
​
In the case of Edupeg, the corporate collateral
of a highly regarded educational NGO, with a great track record
was not adequately telling their success stories.
​
We refreshed the logo and payoff line
established a new visual language and website,
repositioning the identity from the name Edupeg to Edufundi,
to succeed in communicating the organisation's impeccable
educational and management credentials.
​
The ultimate goal was of conveying a chain of excellence
~ from internal teams to investors, educational stakeholders, teachers and learners ~
ensuring the organisation a first choice credible option
within in the South African Educational NGO space.
​
​
“ANY EXCELLENT ORGANISATION
SHOULD ENSURE ALL TOUCH POINTS OF THEIR IDENTITY MATCH THEIR CREDIBILITY
AND EXPERIENCE.”
Terry leVin
STEP BY STEP





